Coordinator, Strategy

Brigit Goebelbecker has joined HITLAB as a Strategy Coordinator. Brigit graduated from the Georgetown University Walsh School of Foreign Service, where she studied culture and politics with a focus on “harnessing collective effervescence.”  This foundation in cultural studies sparked her fascination with systems and drove her to engage with new cultures at every opportunity. She studied in Ecuador and Brazil while in college, and moved to Rwanda promptly after graduation. Passionate about behavioral economics, service design, and international development, Brigit wants to spend her career designing services that are equitable, empowering, and joyful.
In Kigali, Brigit served as Project Manager for a traffic safety project called, Bivuge!. A scale up of a successful Kenyan initiative (Zusha!), Bivuge! used behavioral nudges to encourage passengers to speak up to bus drivers when they were driving unsafely. The Bivuge! team successfully collected more traffic accident data in Rwandan than any other research project to date. 
Upon returning to the United States, Brigit chose to focus on using experience design for social innovation. She first worked as Operations Design Consultant for a fintech company, Alice Financial, that works to design products that help low-income Americans save money. She then worked for the Global Development Incubator in its “Impact Escalated” portfolio, where she assisted in the research and strategy for a blockchain for social good initiative. 
A trained barista, Brigit adores coffee, public transportation, and Irish Dancing. She can be found running along the Hudson, playing soccer in Brooklyn, and exploring everything free in NYC.