Anita Pramoda, CEO

Our healthcare system has many issues; one of them is fragmentation. There are a slew of specialists and sub-specialists (seemingly one for each body part), but chances are that when multiple doctors attend to one patient, none have sufficient time to get the complete health picture. As someone who has worked in health IT, I was disappointed to note that in attempting to correct the problem of fragmented care, we were giving providers software that estimated probabilities of various types, but never quite told them how to lower those risks for each individual patient. We didn't bridge the business and clinical sides of medicine by providing actionable recommendations with attendant economic implications to help prioritize clinical and operational improvement efforts. 

From these frustrating (and sometimes painful) experiences and observations, Owned Outcomes developed d2 (Discharge Director), a care transitions solution that enables discharging clinicians to help patients get well quickly and stay well at the lowest possible cost. Since Fall 2012, six immensely committed colleagues and I have dedicated ourselves to helping patients receive the most competent care by leveraging technological and intellectual resources.

We started by focusing on the patient's choice - we're in healthcare to help the patient after all. We also needed to solve the issue of information asymmetry. There is little incentive in not sharing information across the care continuum. And we needed to ensure information was delivered in a timely fashion. Post-acute providers could plan (for days) to receive a patient as opposed to urgently accept (in minutes and hours) an incoming one. Our end result was a quantitatively, standardized, disciplined approach, relying on objective evidence to achieve repeatedly good outcomes for patients. 

We believe that by starting with patients, learning about their preferences, needs and circumstances, and wrapping care expertise and resources around them, we will achieve dramatically better outcomes and significant reductions in waste. We are so honored that HITLAB will allow us an opportunity to elevate the message on "patient needs" amongst prominent innovators in healthcare. We look forward to meeting immensely bright and inspiring colleagues, as well as learning and sharing. 

Our work will not be complete until we have matched all patients with their most capable providers of care and support services, supporting them all the way to vitality. We strive to positively impact the lives of 35 million Americans that are hospitalized every year and 129 million Americans who use emergency rooms every year. Elsewhere in the world where access problems are more pronounced, we hope to match citizens to their most capable providers for expedited recovery and satisfying experiences.