Joy Gupta is a seasoned Marketing Analytics Professional in Life Sciences and Consumer Packaged Goods. Over a 35+ year career, she has worked and consulted for reputed firms including Procter & Gamble, Boehringer Ingelheim, Fresenius-Kabi and Ipsos. Joy has a proven track record of driving business through research, analysis and insights.
As a consultant to Fresenius Kabi, Joy helped rollout their global generic hospital drug portfolio and develop entry strategies and co-led the successful re-launch of an anesthesia drug including a web based interactive promotion campaign. Joy is a consultant to WG Critical Care, and helped introduce a portfolio of FDA approved, Ready-To-Use IV drugs for Hospital Critical Care.
Joy has a Master’s in Business Administration from XLRI, Jamshedpur, India.