Meet the 2019 HITLAB World Cup Winners Disrupting a $50B Industry
Updated on May 22
Women are the strongest drivers of healthcare decisions for their families, yet there has been a frustrating lack of technologies that cater to their specific needs. A shift is underway uncovering a market ripe for investment and impact.
With an industry poised to reach $50B by 2025, femtech was an obvious theme for the 2019 HITLAB World Cup Challenge. In two short weeks, we saw over 100 individuals apply with concepts ranging from fertility to mental health solutions. The diverse applicant pool represented teams at the forefront of fulfilling or mitigating the unmet needs of women.
The five finalist teams presented live on May 21 at Pitch Day for the chance to win a total prize pool valued at up to $46K. Live judges represented Bayer G4A, WeWork Labs, Dreamit Ventures, Syneos Health, JLABS, Comcast, Flare Capital Partners, and Touchdown Ventures.
Pitching to a full house at SAP Hudson Yards, Norka Health ultimately won first prize, the #Disrupt50B award presented by Bayer G4A.
Read on to learn more about how the five finalists ranked.
First Place: #Disrupt50B Award | Presented by Bayer G4A
Norka Health is launching a supplemental insurance policy to bring fertility and infertility coverage to the $4B US employer market that currently has no family planning program. Our product is more than just an insurance policy: we are reinventing the confusing patient experience and providing benefits to single parents and LGBTQ+.
“Everyone at Norka Health is incredibly excited about our win and we are even more motivated to make a big difference in the world of fertility benefits. We are extremely honored to have competed against some incredible companies. As we are all on the same mission to improve women's health, we have already built strong friendships with the teams and we are cheering each other on. Again, we couldn't be more honored and grateful for the recognition.” – Marianna Zaslavsky, Founder and CEO, Norka Health
Second Place: Women’s Health Tech Next Disruptor Award | Presented by HTD
Univfy combines machine learning, artificial intelligence and fintech to significantly improve the experience of fertility patients, increase success rates and make highly effective treatment affordable to more women and couples.
Third Place: Women’s Health Tech Impact Award | Presented by HTD
Jessie, backed by Cedars-Sinai and Techstars, is an on-demand digital clinic for women that streamlines access to today's leading virtual care services through personalized navigation and support.
Fourth Place: Syneos Women’s Health Tech Innovation Award | Presented by Syneos Health
Babyscripts is a virtual care platform for obstetrics that allows OBGYNs to deliver a new model of prenatal care. The platform is powered by a suite of mobile apps that drive better patient decision making, internet-connected devices for remote monitoring, and a host of population health tools to give providers access to patient data in real time.
Fifth Place: Women’s Health Tech Spirit of Entrepreneurship Award | Presented by FemTech Collective and Women of Wearables
Skye offers a revolutionary smartphone-linked medical device (Curv) to treat urinary incontinence and improve overall pelvic health. Based on scientific research, Curv provides women with an effective alternative to absorbent undergarments (which do not solve the underlying problem) and surgery (which is typically reserved for only the most severe cases).
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