Strategist, Advisor to Startups, Business Development Leader

hitlab

Greg Bauer is a strategist and designer of care coordination programs that support population health initiatives and grow revenues for healthcare organizations.  A veteran of business development, marketing and digital health solutions, he received his MS in Health Care Delivery Leadership from Mount Sinai’s Icahn School of Medicine in June 2018, and his paper, “Deliver Value-Based Care With eHealth Services,” appeared in the July-August issue of the Journal of Healthcare Management, published by the American College of Healthcare Executives (ACHE).

While earning his MS degree, he also completed a Tech Transfer Fellowship Program managed by Sinai’s Innovation Partners and advised clinical teams on the implementation of new care initiatives in chronic pain and Crohn’s disease. For the past two years, he has been a Strategist on the Innovation Team at HITLAB in New York City, applying his knowledge of new payment regulations as he prepared business models and investor materials for early stage companies, while also managing clinical research projects linked to the diffusion of digital health technologies for HITLAB’s pharmaceutical sponsors. In conjunction with his research activities, he also produced reports on Pill+ strategies and payer reimbursement practices for the clinical use of digital health devices in the U.S.

Previously, Greg was Managing Partner of mHealth Connections, a health tech consulting firm he founded in January 2011 that applies digital solutions to remove gaps in patient-provider connections and enroll patients in behavior changes that help them manage chronic health conditions more effectively.

Prior to entering the healthcare arena, he spent 15 years in digital communications and e-commerce that included leadership roles with Softbank and Ticketmaster. He graduated from Vanderbilt University with a BA in Economics.