Goodwin Procter LLP chose Kep’t Health’s novel dermatology-focused telehealth platform as a recipient of the grand prize of $10,000 (USD) from over 120 applicants representing 24 countries at the WHTC. The mission of the WHTC is to identify and accelerate technologies that address unmet needs in women’s health. The Challenge is an essential element of The Women’s Health Tech Initiative, which aims to drive women’s health innovation through events, mentorship, networking, and thought leadership. For Franklin, it was a unique opportunity for her startup to gain exposure and credibility, which led to building meaningful partnerships and receiving some investments.
“Goodwin is committed to improving the lives of all women through our Women’s Health + Wellness practice, making key connections and providing strategic, business and legal advice to the women’s health and wellness industry. Sheena Franklin is a visionary entrepreneur who is transforming skin care for all women,” added Delphine O’Rourke, Partner at Goodwin.
Being primarily a telemedicine platform, the newfound partnership with Goodwin has been as beneficial as the monetary award they received. With telehealth standards varying by state, Goodwin has been invaluable in helping Kep’t Health keep abreast of the different rules and regulations related to telehealth practices. This knowledge has guided their launch strategy in terms of determining where to launch first. Ultimately, Goodwin is providing crucial guidance and foresight on how Kep’t Health can effectively establish its platform and provide care in new states.