to Pitch

Seeking innovators to help those 50-plus to build & maintain social connections​

Seeking Innovators for Pitch Day

Although people want to enjoy their longer lifespan and live fulfilling satisfying lives, society and the marketplace have not created sufficient opportunities for the 50-plus to build and maintain social connections and engage with their communities and the broader world


Live Virtual Event

Industry-Leading Judges

Apply to Pitch

We are currently accepting applications for the event, which will be judged based on the following criteria:

Application Process

Call for

Rolling Review
of Applications

Close June 20th

Final Review
& Selection

8 Innovators Selected to Pitch


Grand Prize

2nd Prize: Innovator Award

3rd Prize: Pioneer Award

Our Judges

Blair Hirst

CEO and Founder

Nathan Sundheimer

Corporate Innovation, Health

Nicole M. Cober, Esq

Principal Managing Partner

Have an Idea?

Accepting applications through June 20th


No, there is no application fee. HITLAB does not take equity from winners or participants, and there is no fee to accept prizes. There is no cost to innovators for applying or participating.

Each finalist will be allotted 5-6 minutes for their presentation, and an additional 3 minutes for questions from the judges. Finalists will be judged on feasibility, scalability, impact, novelty, and sustainability.

For more information, please review the Official Social Connections Challenge Rules.

Ideally we are looking for early stage companies with less than $500,000 in annual revenue and between 5-10 million dollars (US) in total funding. The company should have a minimum viable product. This financial criteria is not rigid. Applicants must be based in the United States.
No, the Challenge Day on July 15th, 2021 will be held entirely virtually. You will not be required to attend in-person. You or someone from your team will be required to attend the challenge virtually to complete your pitch, and all finalists will be required to complete mentorship bootcamp the week prior to the challenge, which will also take place virtually.
Finalists will be announced on June 30th, 2021 via social media, press release, and newsletter.