Apply to Pitch
Seeking innovators to help those 50-plus to build & maintain social connections

Seeking Innovators for Pitch Day
Although people want to enjoy their longer lifespan and live fulfilling satisfying lives, society and the marketplace have not created sufficient opportunities for the 50-plus to build and maintain social connections and engage with their communities and the broader world

Apply to Pitch
We are currently accepting applications for the event, which will be judged based on the following criteria:
- Catering to those aging & the 50-plus community
- Empowering them to live fun and fulfilling lives
- Educates and encourages health & wellness
- Have less than $500,000 in annual revenue
- Have raised less than $10 million in investments
- Located in the United States
Application Process

Call for
Applications

Rolling Review
of Applications

Applications
Close June 20th

Final Review
& Selection

8 Innovators Selected to Pitch
Prizes
Grand Prize
- Opportunity for Inclusion in the AARP Innovation Labs Grand Pitch Finale
- Opportunity to become a AARP Innovation Labs Portfolio member
2nd Prize: Innovator Award
- HITLAB Innovator Summit Sponsorship valued up to $10,000
3rd Prize: Pioneer Award
- HITLAB Symposia Sponsorship valued up to $5,000
Our Judges
Have an Idea?
Accepting applications through June 20th
FAQ
Each finalist will be allotted 5-6 minutes for their presentation, and an additional 3 minutes for questions from the judges. Finalists will be judged on feasibility, scalability, impact, novelty, and sustainability.
For more information, please review the Official Social Connections Challenge Rules.