Connecting Health & Wellness at Home

February Pitch Competition

Challenge Day: Feb 16​, 2023

Seeking Innovators for Virtual Pitch Day

A message from AgeTech Collaborative™ from AARP

People want to remain in their homes.   As their health needs change, the opportunities to set up capabilities for greater care and connection will increase.  Share your tech solutions that support aging in place for a home environment. 


Seeking solutions that include but are not limited to:


Application Process

Call for

Rolling Review
of Applications

Close January 17th

Final Review
& Selection

8 Innovators Selected to Pitch

Apply to Pitch

We are currently accepting applications for the event, which will be judged based on the following criteria:


Grand Prize: AgeTech Collaborative Award​

2nd Prize: Innovator Award

3rd Prize: Pioneer Award

Bonus Prize

Our Judges

Corporate Innovation

Chief Convergence Officer

To Be Determined


Have an Idea?

Application closed

Watch live as innovators pitch their Tech Solutions that Support Aging in Place! The Judges will deliberate and decide who is most deserving of the coveted Grand Prize.


No, there is no application fee. HITLAB does not take equity from winners or participants, and there is no fee to accept prizes. There is no cost to innovators for applying or participating.

Each finalist will be allotted 5-6 minutes for their presentation, and an additional 3 minutes for questions from the judges. Finalists will be judged on feasibility, scalability, impact, novelty, and sustainability.

For more information, please review the Official Social Connections Challenge Rules.

Ideally we are looking for early stage companies with less than $1 million in annual revenue and $15 million dollars (US) in total funding. The company should have a minimum viable product. This financial criteria is not rigid. Applicants must be headquartered in the United States.
No, the Challenge Day on February 16, 2023 will be held entirely virtually. You will not be required to attend in-person. You or someone from your team will be required to attend the challenge virtually to complete your pitch, and all finalists will be required to complete mentorship bootcamp the week prior to the challenge, which will also take place virtually.
Finalists will be announced on January 27, 2023 via social media, press release, and newsletter.