The 2024 HITLAB Women’s Health Tech Challenge

6 founders of companies at all stages of development will pitch their companies before our panel of esteemed judges.

The seventh annual HITLAB Women’s Health Tech Initiative Challenge will be taking place on October 4, 2024 where FemTech innovators will pitch their disruptive healthcare solutions virtually.

The WHTC began in 2018, focusing on emerging technology applications and systems that improve medical care and the provision of healthcare among women worldwide, an industry slated to reach $50B by 2025.

Schedule of Events

June 26, 2024

Applications Open

September 3, 2024

Applications Close

September 7 - 15, 2024

Application Judging

September 16

Finalists Announced

October 4, 2024

Pitch Day

Applications Open

Fill out the form below to submit your challenge entry. Deadline to apply is September 3, 2024.

October 4 @ 1 – 5pm ET

Join us at Pitch Day to see the selected finalists pitch live, and network with industry leads representing the entire digital health ecosystem. The event will feature Panel Discussions, Innovator Pitches, and a surprise Keynote Speaker!

Susan Solinsky, Director HITLAB Women’s Health Tech / Co-Founder Ellipsis Health 

Nikolia Kanaris, Lead Coordinator, HITLAB Women’s Health Tech  

The changing landscape of women’s health globally

Moderator:  Zsia Rosmarin, Partner, Withum 

Marija Butkovic, Founder & CEO, Women of Wearables 

Brittany Barreto, Founder, FemTechFocus  

Why every leader should have a mentor and be a mentee – a frank discussion about the circle of support in women’s health

Moderator: Anna Zornosa, EIR, National Institutes of Health  

Janna Guinen, Executive Director, HLTH Foundation / Program Lead, CSweetener 

Sharon Knight, Venture Partner, JAZZ Venture Partners 

Brian Kalis, Managing Director, Accenture Health 

Erika Seth Davies, CEO, Rhia Ventures  


Courtney Leimkuhler, Founding Partner, Springbank Collective 

Katie Drasser, CEO, 

Perry Clarkson, Principal, SJF Ventures  

Elizabeth Bailey, Managing Director, RH Capital  





Driving the Women’s Health Revolution 

Delphine O’Rourke, Partner, Goodwin  

Dr. Sandy Milligan, Head of Research and Development, Organon

Athelo Health


MOMentum Park

Project Baala 

The importance of the mind and body connection in women’s health  

Moderator:  Nina Roth, Director, Ellipsis Health 

Solome Tibebu, Founder & CEO, Going Digital: Behavioral Health Tech / Venture Partner, GreyMatter 

Dr. Bradley Karlin, VP & Executive Medical Director, Behavioral Health, Highmark Health  

Dr. Victor Carrion, Vice-Chair of Psychiatry and Behavioral Sciences at Stanford University, Director of the Stanford University Early Life Stress and Resilience Program  

Dr. Roopan Gill, CEO & Co-Founder, Vitala Global Foundation

Non Profit (2nd place)Niko Kanaris, HITLAB 

Non Profit (1st place) – Marija Butkovic, Founder & CEO, Women of Wearables  


Pre Seed (2nd place) – Brett Meeks, Vice President, Horizon Government Affairs


Pre Seed (1st place)Niko Kanaris, HITLAB 


Seed Withum (2nd place) Katie Chefalas, Manager Femtech, Withum 


Seed Goodwin (1st Place) Lily Wound, Partner, Goodwin


Series A Goodwin (2nd place) Kris Brown, Partner, Goodwin 


Series A Goodwin (1st place) Kris Brown, Partner, Goodwin  

Audience Choice Award Silicon Valley Bank (1st place) Nuzi Barkatally, VP Startup Bank / Life Sciences & Healthcare, Silicon Valley Bank  

Lata Setty, Founding LP, How Women Invest  


Michele Colucci, CEO, DigitalDx Ventures 


Mia Ji Xin Farnham, Investment Associate, SteelSky  


Kris Brown, Partner, Goodwin Law 


Jessica Karr, Founding General Partner, Coyote Ventures  


Prativa Joshi, Associate, Highmark Ventures  


Victoria Lezzi, Women’s Health and Wellness Co Team Lead, Withum 


Mitzi Krockover, Managing Director, Golden Seeds  


Marija Butkovic, Founder & CEO, Women of Wearables 


Anja Streicher, CMO, Women of Wearables  


Stasia Ombremesky, Managing Director, RH Capital  


Beth Polish, President, The Critical Junctures Group 


Ruby Gadelrab, CEO & Founder, MDisrupt 


Anna Zornosa, EIR National Institutes of Health / LP, Bread and Butter 


Katie Collins, Vice President, G2G Consulting  


Jacqueline Berris, Vice President, Kayne Anderson Capital   


Joy Rios, Founder & CEO, HIT Like a Girl Podcast  


Samir Batra, Managing Partner, Health Innovation Pitch 



 Finalist Sponsored Rooms  


Non profit Room: Project Baala and MOMentum Park 


Pre Seed Room: FemTherapeutics and Athelo Health  


Seed Room: LunaJoy and Malama Health 


Series A Room: BabyLiveAdvice and Hera Diagnostics 

2024 Women’s Health Tech Challenge Prizes

Series Seed Prizes

Series Pre-Seed Prizes

Non-Profit / Charitable Organization Prizes

Series A Prizes

Audience Choice Award

Thank You to Our Sponsors

Executive Committee

Prize Sponsors

Judging Criteria

Applications will be judged based on the following items:

  • Impact
  • Differentiation
  • Scalability
  • Technical feasibility
  • Economic feasibility
  • Team,
  • Quality of Work


Frequently Asked Questions

No, there is no application fee.

Finalists will give 5-minute pitches, with 3 minutes for questions from Challenge Judges.

We have Prizes available for companies in Seed, Pre-Seed, and as well as Prizes for Non-Profit Charitable organizations. If you have questions about your eligibility status, please review the Rules and Regulations or contact us at

No, the Challenge Day on October 4, 2024 will be held entirely virtually. You will not be required to attend in-person. You or someone from your team will be required to attend the Challenge virtually to complete your pitch, and finalists will be invited to complete a mentorship bootcamp the week prior to the challenge, which will also take place virtually.

Finalists will be announced on the week of September 16 via press release, and newsletter.

WHTC 2024 Pitch Day

October 4, 2024

Please fill out the form below to sign up for this event

Thank you for your submission to the 2024 HITLAB Women’s Health Tech Challenge!

The application period will close on _____. Please check your inbox in ____ for an announcement about the selection of Finalists. Best of luck! If you have any questions, please contact _______