Join us for at the 2022 HITLAB World Cup

Not since 2019 has the HITLAB World Cup been open. Since then, the healthcare industry has changed dramatically. In the upcoming 2022 World Cup, we'll focus around women's healthcare.

With an industry poised to reach $50B by 2025, femtech was an obvious theme for the 2019 HITLAB World Cup Challenge. In two short weeks, we saw over 100 individuals apply with concepts ranging from fertility to mental health solutions. The diverse applicant pool represented teams at the forefront of fulfilling or mitigating the unmet needs of women.

At our last World Cup, the five finalist teams presented live on May 21 at Pitch Day for the chance to win a total prize pool valued at up to $46K. Live judges represented Bayer G4A, WeWork Labs, Dreamit Ventures, Syneos Health, JLABS, Comcast, Flare Capital Partners, and Touchdown Ventures.

Pitching to a full house at SAP Hudson Yards, Norka Health ultimately won first prize, the #Disrupt50B award presented by Bayer G4A.

“It’s refreshing to see the resources and great strides being made in this space and the quality of submissions has been outstanding!”

— Ola Fiszbak, Head of User Experience Design at HTD 

First Place: #Disrupt50B Award 

Presented by Bayer G4A

Norka Health is launching a supplemental insurance policy to bring fertility and infertility coverage to the $4B US employer market that currently has no family planning program. Our product is more than just an insurance policy: we are reinventing the confusing patient experience and providing benefits to single parents and LGBTQ+.

“Everyone at Norka Health is incredibly excited about our win and we are even more motivated to make a big difference in the world of fertility benefits. We are extremely honored to have competed against some incredible companies. As we are all on the same mission to improve women’s health, we have already built strong friendships with the teams and we are cheering each other on. Again, we couldn’t be more honored and grateful for the recognition.” – Marianna Zaslavsky, Founder and CEO, Norka Health

Second Place: Women’s Health Tech Next Disruptor Award 

Presented by HTD

Univfy combines machine learning, artificial intelligence and fintech to significantly improve the experience of fertility patients, increase success rates and make highly effective treatment affordable to more women and couples.

Third Place: Women’s Health Tech Impact Award 

Presented by HTD

Jessie, backed by Cedars-Sinai and Techstars, is an on-demand digital clinic for women that streamlines access to today’s leading virtual care services through personalized navigation and support.

Fourth Place: Syneos Women’s Health Tech Innovation Award

Presented by Syneos Health

Babyscripts is a virtual care platform for obstetrics that allows OBGYNs to deliver a new model of prenatal care. The platform is powered by a suite of mobile apps that drive better patient decision making, internet-connected devices for remote monitoring, and a host of population health tools to give providers access to patient data in real time.

Fifth Place: Women’s Health Tech Spirit of Entrepreneurship Award

Presented by FemTech Collective and Women of Wearables

Skye offers a revolutionary smartphone-linked medical device (Curv) to treat urinary incontinence and improve overall pelvic health. Based on scientific research, Curv provides women with an effective alternative to absorbent undergarments (which do not solve the underlying problem) and surgery (which is typically reserved for only the most severe cases).

Support the future of digital health

Are you interested in supporting the next HITLAB World Cup or hosting an open innovation challenge of your own?