HITLAB and AgeTech CollaborativeTM from AARP Announce Finalists for “Connecting Health and Wellness at Home” Pitch Competition

HITLAB TEAM • February 15, 2023

New York, NY, February 15, 2023 –Today, HITLAB and the AgeTech Collaborative™ from AARP announced the 8 finalists for the 2023 “Connecting Health and Wellness at Home” pitch competition. The challenge sought to find digital innovations that promote health and wellness at home and empower active lives for aging in place.

Hundreds of applications were received from all over the U.S. Each were reviewed and scored by a panel of independent judges selected by HITLAB and the AgeTech Collaborativefrom AARP.    

The finalists were selected based on 8 criteria, which include target market/customers, need/problem solved, expertise in subject matter, current phase and/or market traction, competitive advantage, revenue model and financials.  

All 8 finalists will present their solutions during the HITLAB | AgeTech Collaborative™ from AARP pitch day competition on February 16th for a chance to win the $10,000 Grand prize, sponsored by the AARP AgeTech Collaborative™ and runner-up prizes of HITLAB Innovator Summit Sponsorship and HITLAB Symposia Sponsorship valued up to $7500 sponsored by HITLAB.

“Our research shows that a majority of adults 50 and older want to remain in their homes for the long term” says Rick Robinson, Vice President & GM, AgeTech Collaborative™ from AARP. “We are excited to see that so many innovators are working on solutions to enable seniors to age in place.”

Efforts to enable healthy, independent, and affordable aging are more important than ever,” Says Stan Kachnowski, Chair of HITLAB and Director Digital Health Program, Columbia Business School. The finalists all demonstrated great ingenuity along with passion for innovation that can make a positive difference in the lives of vulnerable adults. We were thrilled to collaborate with AgeTech Collaborative™ from AARP on this challenge.” 

To learn more about the pitch day competition on February 16 at 4PM ET or to register to attend for free, click here.

AgeTech Collaborative Pitch Challenge Day

About AARP 

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.  

About AARP AgeTech Collaborative 

In 2021, AARP Innovation Labs established the AgeTech Collaborative™ from AARP, an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age. 

AARP’s decades of exclusive longevity insights, breakthrough collaborative ecosystem and community of innovators makes the group uniquely poised to lead the future of AgeTech. The AgeTech Collaborative™ has grown to more than 100 participating organizations and more than 70 portfolio startups. 

Watch this video about the AgeTech Collaborative™ or visit: agetechcollaborative.org 


HITLAB is an impact-first organization that offers digital health research, teaching, and advisory services to improve health delivery around the world. 

At HITLAB, we believe technology and health can work together to improve the quality of health delivery and healthcare worldwide. We use rigorous research and evidence-based methods to identify the best digital health solutions for each of our partners.