New York, NY — October 27, 2025 — In a groundbreaking collaboration poised to elevate global standards for digital maternal health, HITLAB, a world leader in evidence-based digital-health research, has partnered with BobiHealth, an award-winning pregnancy companion platform recognized as a Top Pregnancy Health Tracking Tool of 2025.

Together, the organizations aim to establish a new benchmark for ethical, validated artificial intelligence (AI) that empowers mothers and clinicians alike with safer, smarter, and more intuitive care. A Partnership Rooted in Science and Impact.

Through this collaboration, HITLAB will perform a comprehensive Heuristic Evaluation of the BobiHealth platform — examining its design, navigation, usability, and clinical integration.

The evaluation will identify ways to optimize user engagement and ensure the platform meets the highest standards of accessibility and evidence-based design for both patients and healthcare providers.

“Evidence-based validation is what separates innovation from impact,” said Stan Kachnowski, PhD, MPA, CIBE, Chair of HITLAB. “BobiHealth represents the new generation of health-technology companies committed to rigorous testing, ethical AI, and human-centered design — all essential for earning trust and driving adoption in digital healthcare.”

Empowering Women Through Ethical AI, BobiHealth is a next-generation pregnancy tracking platform that combines real-time alerts, predictive analytics, and personalized guidance to help identify potential complications before they become emergencies.

Launched across the United States, India, and the Philippines, the platform reflects a growing global commitment to using AI not merely for monitoring, but for meaningful prevention.

“Partnering with HITLAB allows us to strengthen the scientific foundation behind our technology,” said Dave Esra, President and CEO of BobiHealth. “Our mission is to make every pregnancy safer by pairing AI-powered precision with compassion, usability, and real-world outcomes.”

Setting a New Standard for Digital Maternal Health, this partnership underscores a shared vision: to ensure that the promise of AI in women’s health is matched by proven efficacy, trust, and measurable impact.

By aligning innovation with evidence, HITLAB and BobiHealth are advancing a model of digital health that is as responsible as it is revolutionary