RESEARCH

White Paper

Redefining Human-Centered Maternal Care: A Heuristic Review of BobiHealth App

Study in collaboration between BobiHealth and HITLAB

Authors: Shruti Chopra, PhD | Vandana Yadav, MS | Stan Kachnowski, PhD MPA

Executive Summary

This report presents HITLAB’s independent evaluation of the BobiHealth Application, a digital health monitoring platform designed to support and guide expectant mothers through real-time milestone tracking, collect and collate data for personalized guidance, and expert-reviewed educational resources. Globally, many expectant mothers and clinicians face real time-sensitive health decisions often hindered by fragmented data, limited access, and uncertain information. It is estimated that nearly 800 maternal deaths every day worldwide, if missed early signs of complications—such as preeclampsia, gestational diabetes, or preterm labor — can be prevented.

HITLAB conducted heuristic evaluation of BobiHealth App, applying Jakob Nielsen’s Ten Usability Heuristics as the guiding framework. The assessment unveiled that usability experience, and effectiveness of the system supports maternal health monitoring and tracking through Al driven assistance. The findings show that BobiHealth offers a well- designed, intuitive interface that combines accurate and reliable clinical information with user convenience.

BobiHealth empowers expectant mothers with real-time information and supports clinicians with reliable data for timely decision-making. The app transforms traditional, visit-based maternal healthcare models into a connected and continuous monitoring system by bridging the gaps between medical appointments.

Overall, HITLAB’s evaluation underscores BobiHealth’s potential to redefine maternal health management through usability, accuracy, and clinical relevance, thereby, setting a new benchmark for safe, data-driven, and connected maternal care.